Sports have long served as a laboratory for new media technologies, and the viewing habits of sports fans often serve as an indicator of what will become mainstream. A study published by the Consumer Electronics Association in May found that more than half of high-level sports fans described themselves as early technology adopters, and that these fans were more likely than others to be interested in 3-D TV, in watching live events on mobile devices and in paying to stream content online.

The idea for the Upshot, Yahoo said, was to create an engaging channel of original news and leverage the portal’s massive audience the way Yahoo Sports first did.

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However, Yahoo!, which has an editorial and support staff of about 200, and AOL, which employs 250 full-time editorial staff members, have been beefing up their ranks and building on their early success in sports journalism.

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As a result of the success, last year Yahoo executives promoted both Dave Morgan and Mr. Mottram—essentially putting the sports guys in charge of the entire editorial show. Next up: politics, media, entertainment and finance!

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When it comes to those pages, Yahoo seems to be in a state of confusion. Its Sports section, for example, has reporters producing top-notch original material ranging from scoopy news items and blogs to long-form analysis pieces. The other parts of Yahoo tend to rely far more heavily on stories and other content from outside organizations. According to Ms. Bartz, the majority of Yahoo’s sites will go the way of Sports. In particular, Yahoo will throw investments behind its entertainment, finance and news operations.

I could probably go on, but searching for “Yahoo!” and “sports” and “blog” is about as helpful as it sounds.