“It’s you being you—doing what you want to do and not worrying about what anyone says,” said Brandon McCartney, the rapper known as Lil B, who popularized the term. “Swag is being you. This is me, talking how it is. This is my swag.”
And swag swag?
“Swag swag, that’s that trademark,” he said. “Everybody says swag once. I say swag swag, twice. That’s how you know it’s me. Swag swag. It’s that ultimate bam-bam. You know what I mean? That double dosage.”
